If you’re like me, your inbox has been stuffed today with emails from every Guru on the planet touting Chris McNeeney’s new release - Project Black Mask.
If you’ve read Chris’ other products - Day Job Killer, Affiliate Project X, or Adwords Miracle - you’re probably expecting some more underground Adwords tactics. You won’t find them here.
In fact, Chris didn’t write this book at all. It was written by Alex Goad and has already been on the market for awhile under the name “Project Black Hat.” (If you Google it, you’ll find his sales page). He seems to have done a deal with Chris, who has now released it under a different name. Plus, the sales letter gives it a totally different slant. Chris is touting some secret “loophole” in Google, while Alex makes no bones of the fact that this is about Black Hat SEO tactics, plain and simple.
It has nothing to do with any Google loopholes. In fact, as I’ll mention later, it would be much more accurate to say “Yahoo loophole” or “MSN loophole.” Project Black Mask (aka Project Black Hat) is completely about Black Hat tactics for building adsense/affiliate sites.
If you really want to make the kind of money Project Black Mask talks about, be prepared to build thousands of sites and have thousands of blogs networked together. You had also better have many different servers to put them on. Now if you’re casually thinking about getting into this, just total up those costs - domain names plus hosting. And don’t forget about the software you’re going to need. And did I mention the hundreds of keyword lists you’ll need to build that many sites? Sure, you can use free keyword tools, but that will take you weeks to gather enough keywords to build the number of sites you’ll need. This is not for the faint-hearted. And it is most definitely NOT a free way to make money online, as the sales letter seems to imply.
You should also expect to never see any of your sites listed in Google, because their filters have become very good. Yes, I know, the sales letter keeps harping on a Google loophole, but that’s nothing but hype. Black Hatters know that they’ll make the bulk of their income through Yahoo and MSN, not Google. Google has become very, very good at getting these kinds of sites out of their listings fairly quickly.
You should also expect to have the kind of software that allows you to build hundreds of these sites quickly. Why so many? After all, the hype you hear says that since every site will make you $1-$5, a couple hundred should be sufficient. That would be very true if those sites stayed in the search engines for months at a time. They won’t. A couple of years ago, that was the case. But it isn’t anymore. It gets harder all the time. Pleny of sites never get indexed at all these days.
What Project Black Mask doesn’t tell you is that you better be prepared to build hundreds of them a month just to maintain your income. It can be a roller coaster ride of massively building just to keep up with all the sites that just got deindexed. And don’t forget, all those new sites you build have to have new domain names, costing you more money. What makes it worse is that Yahoo and MSN are wising up more every month. Sites don’t stay in those engines even as long as they did 6 months ago.
It becomes a never-ending treadmill that keeps speeding up faster and faster. It takes more and more energy just to stay in the same place without falling behind. Eventually, you either have to jump off or you have to come up with a strategy that slows down the treadmill.
You’ll last a little bit longer if you design and develop your own software that is completely different than what everyone else is using. It won’t be RSSG, the free software they talk about. But that’s not cheap either. Oh and did I mention, if you don’t know a lot about servers, installing scripts, php, building web sites, modifying html, you’re going to have a very hard time making a living at this? You also need to be a self-starter, because no one is going to hold your hand and show you their tricks. Black Hatters keep their best tricks to themselves.
As someone with lots of experience in this area, I would not recommend this to 99% of the people who will buy it. If you’re a newbie, you can’t even imagine what you are getting into. If you’re in the 1% who might be able to make this work, you probably don’t need Project Black Mask, because you’re already ahead of the old strategies this book teaches. And you’re probably laughing at all the gullible newbies falling for the hype yet again.
Tags: affiliate marketing, internet marketing, make money online